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B2B Software & Services
Get recommended.
Earn your spot in the shortlist.
Before your prospect demos your product, they ask the LLMs. Pepper runs the organic growth function that gets you recommended in that answer.
Your shortlist is being built on sources you don’t own.
They ask AI for the best tools, alternatives and comparisons in your category. Those answers are shaped by G2, Capterra, Reddit, analysts, YouTube and comparison pages, often before a buyer ever reaches your site.
Get LLMs to name and cite you everywhere your prospect is searching.
AI recommends the brands its trusted sources describe consistently.
Pepper builds your authority across your site and your Citation Core, including reviews, communities, publications and comparison surfaces.
So when buyers ask for the best tools, alternatives or X vs Y, you’re named, cited and considered.
Pepper builds authority where B2B buyers are actually look.
One platform tracking the whole picture. Agent Atlas tracks the prompts your buyers ask, where your brand appears, which sources get cited and how you move against competitors across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
Customer Success stories
Where there’s Pepper, there’s a way
The expertise of an agency. The agility of a platform. The skin in the game an agency never gives you.
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Stand behind the numbers
Play the long game and own the numbers
Organic growth compounds only if you commit to it, and only if someone runs the whole thing properly. If you are looking for a quick spike, we are not your team. If you want the growth channel that gets cheaper and stronger every year, that is the whole reason we exist.
We put accountability where it's checkable:
- Annual commitment with KPIs written into the contract
- Weekly reviews against your baseline
- A strategy presentation with real projections before you sign
Frequently Asked Questions
Buyers ask ChatGPT, Gemini, Perplexity, Claude and Copilot for the best tools in a category, or for alternatives to a vendor they already know. Each answer names a handful of vendors, often before the buyer has opened a single vendor website. If your brand is missing from that answer, you are off the shortlist, however good the product is.
AI recommends the brands its trusted sources describe consistently. In B2B software those sources include review sites like G2 and Gartner, Reddit threads, LinkedIn and comparison pages. Together they make up your Citation Core, the small, elite group of highly authoritative sites AI models consistently trust and default to for your industry.
Third-party sources describe your competitors more clearly, and more often, than they describe you. Comparison pages and review profiles feed answers to alternatives questions directly. Pepper builds one consistent description of your brand across those sources and on your own site, and AI draws on that description when a buyer asks it to compare vendors.
Yes. G2 and other review platforms are part of the third-party record AI draws on when a buyer asks which tool to pick. A thin or outdated profile leaves the model with little to say about you. Pepper builds your review presence together with comparison pages, Reddit and LinkedIn.
Yes. A new category has almost no third-party signal yet, which leaves AI with little to say about anyone. Pepper builds that signal on your site and across the sources your buyers trust while the category is still forming, and the description that settles includes your brand. Established brands start by cleaning up signals scattered across the web.
Pepper runs organic growth for B2B software and services brands in cybersecurity, cloud and AI infrastructure, data and AI platforms, HR and payroll, IT service management, sales enablement, hospitality technology and technical learning. A cybersecurity buyer and a hotel group read different sources, and Pepper plans the work in your segment around the ones that decide it.
For businesses playing the long game, Pepper turns your earned authority visible to search & AI, making
organic growth winnable again.
Get a strategy presentation with real projections before you sign up.
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*the long game is not about waiting.
It is about building something that keeps winning after everyone else's quick win wore off. And you will see it work within a quarter.