One unified engine to get your brand up and recommended
Good at what you do but struggle getting discovered by buyers? We fix that.
Our Edge
Strategy + Technology + Humans
Pepper deploys a dedicated team of strategists, powered by one AI Super agent: Atlas that never sleeps, along with humans on the hook to drive the KPIs written into the contract.
StrategyThe context and the roadmap to win.
We run a complete SEO, GEO growth audit to understand where you stand, what your competitors are winning, and what it will take to close the gap. You get a prioritised plan with clear recommendations tied to your KPIs.
TechnologyVigilant outlook and timely actions to keep things moving.
Atlas runs around the clock across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. It tracks Share of Voice, citations and sentiment, flags what is slipping and runs the Workflows that close the gaps. Everything visible on the Pepper GEO platform, for your team and ours.
HumansSenior experts driving judgement and owning outcomes.
Experienced team of US-based SEO/GEO strategists, technical analysts, writers and editors turn Atlas's signal into enterprise-grade content, outreach, and judgment calls. They keep the baseline moving on the KPIs.
Pepper builds authority where B2B buyers are actually look.
One platform tracking the whole picture. Agent Atlas tracks the prompts your buyers ask, where your brand appears, which sources get cited and how you move against competitors across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
ENGAGEMENT MODEL
We don't sell dashboards. We move the number.
The expertise of an agency. The agility of a platform. The skin in the game an agency never gives you.
01
Diagnose before you commit
A Growth Impact Analysis and a Technical & Content Visibility Audit map your AI search landscape and find the specific barriers keeping your brand from being cited. You see the strategy and a projected number before anything is signed.
02
KPIs on the contract
A committed organic growth goal with an annual commitment, and weekly checkable progress, written into the contract. You're buying a team accountable for outcomes, not access to a dashboard.
03
Deploys a dedicated team (humans and AI)
A standing team assigned to your account for the life of the engagement, account management, strategy, and delivery, not a shared pool briefed per task.
04
The job to be done = drive outcomes.
Atlas runs continuously underneath. The team runs strategy, content, and technical work every week. Daily Slack updates and weekly reports replace the monthly PDF nobody opens.
VERSUS
The obvious answer for serious businesses
The expertise of an agency. The agility of a platform. The skin in the game an agency never gives you.
GEO TOOLS
AGENCIES
What you are buying
An outcome: AI search visibility and qualified leads
A licence to a dashboard
Hours, retainers and deliverables
Who does the work
Pepper. Atlas runs the loop, our SMEs run Atlas
You do
Their team, manually, at human speed
AI search coverage
Measured daily across ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot and AI overviews, then acted on
Measured. Nothing acts on it
Rarely core. Bolted onto an SEO retainer
Who carries your KPI
A named Pepper strategist
You do
No one. Activity is the deliverable
How it scales
Small team of humans, large team of agents
With your headcount
With their headcount, and your bill
Where you end up
Discovered, recommended, chosen
You see the gap. You still have to close it
Output, not necessarily outcomes
Customer Success stories
Where there’s Pepper, there’s a way
The expertise of an agency. The agility of a platform. The skin in the game an agency never gives you.
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Stand behind the numbers
Play the long game and own the numbers
Organic growth compounds only if you commit to it, and only if someone runs the whole thing properly. If you are looking for a quick spike, we are not your team. If you want the growth channel that gets cheaper and stronger every year, that is the whole reason we exist.
We put accountability where it's checkable:
- Annual commitment with KPIs written into the contract
- Weekly reviews against your baseline
- A strategy presentation with real projections before you sign
Get a strategy presentation with real projections before you sign up.
Frequently Asked Questions
Every engagement starts with a diagnosis before you commit. We run a Growth Impact Analysis and a Technical & Content Visibility Audit to find out where you stand in search and AI answers, where competitors are winning, and what’s stopping your brand from being cited. You then get a strategy presentation with real projections before you sign anything.
We set a committed organic growth goal and write it into the contract, measured against numbers you already report: leads, pipeline and organic revenue. Progress is reviewed weekly against your baseline. You also get daily Slack updates and access to the Pepper GEO platform, so your team sees the same data we do.
A dedicated team stays on your account for the whole engagement. That means a named Pepper strategist who owns your KPIs, plus US-based SEO/GEO strategists, technical analysts, writers and editors. They’re backed by a network of 500+ subject matter experts and by Atlas, our AI agent that monitors AI search around the clock.
A GEO tool sells you a dashboard, and your team still has to do the work. An agency sells hours and deliverables, so it grows with headcount and your bill. Pepper sells an outcome: AI search visibility and qualified leads, run by our team with Atlas and tied to KPIs in the contract.
Atlas is Pepper’s AI agent. It tracks your brand across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, including Share of Voice, citations and sentiment. It flags what is slipping and runs the workflows that close the gaps. Our strategists use its signals to decide what to work on next.
ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Visibility is measured daily across all of them, and the team acts on what the data shows rather than just reporting it.
Pepper runs organic growth as one function:
On-page GEO optimisation
GEO content strategy
Digital PR
Technical SEO
Social media, LinkedIn, YouTube and Reddit marketing
Each service is tracked with its own metrics, such as AI citation rate, share of answer and crawl coverage.
Engagements run on an annual commitment, because organic growth compounds over time. You can track progress from the first week through the weekly reviews against your baseline, and you should see it working within a quarter.