AirOps hands your team the tools.
1
/3
PIECES COVERED
STRATEGY
TECHNOLOGY
TALENT
vs
.svg)
Pepper brings the tools,the team and the number.
3/3
PIECES COVERED
STRATEGY
TECHNOLOGY
TALENT
AirOps is a content and AI-search platform your team operates, with workflows, Grids, a Brand Kit and a long list of integrations. Pepper is the same kind of software, plus the strategists, writers editors and PR people who run it. And we put a number in the contract.
01
Who each one is for
BUY AIROPS
When you have a content team who want to build and run the workflows themselves. It's a strong platform. You can start on a trial instead of a procurement cycle, and it connects to more of your stack than we do.
HIRE PEPPER
When you don't want to hire a team just to run it. You get the software, the people who run it every day, work on sites you don't own, and a projected number before you sign.
02
Organic needs three things. A platform covers one
Organic used to be a channel one person could run. Now you need all three working together.
+
Strategy
Where you can win, revisited every quarter. With a platform, this stays with you. That works if you have someone senior to own it.
+
Technology
We both have this, and AirOps connects to more of your stack. We track what six AI engines say about you every day, then do the work to change it.
+
Talent
Content, technical, digital PR and community specialists who do the work. AirOps gives you content engineers who help your team do the work. We do it for you.
=
Pepper brings the technology and the talent, and builds the strategy with you. That's why we can put a number in the contract.
AIROPS
Strategy
Technology
Talent
AirOps sells technology and helps your team run it.
HOW WE WORK →
03
Compare side by side
Both track AI answers, produce content at volume and publish to your CMS. Here's where they differ.
What changes
OTHERS
AirOps
US
WHAT YOU’RE BUYING
The purchase
Software, with enablement
Software, and the team that runs it
Who operates it day to day
Your team
Ours, with your approval on anything that publishes
Who carries the KPI
You do
We do, and it's written into the
contract
WHO DOES THE WORK
Content production
Your team, using workflows
Our writers and editors, with agents doing the volume
Work on sites you don't own
Not offered
Digital PR on the sources AI cites
Strategy
Yours to set
Built with your team, revisited
quarterly
GETTING STARTED
How you start
A trial, with the strategy left to you
A full strategy and a projected
number, before you sign
04
Who carries the Number
Software is sold on access, so the contract covers access. We're paid on results, so our contract covers results.
BEFORE YOU SIGN
IN THE CONTRACT
EVERY WEEK
THE OUTCOME
AIROPS
A platform gives you
a subscription and
an onboarding plan.
A platform gives you
a licence, seats and
a support tier.
A platform leaves
reporting to your
team.
Journey ends at published
pages.
The content ships, whether or notthe number moved.
Accountable for the result
A full strategy
and a projected
number.
The KPI, agreed
with your team.
A review
against your
baseline, owned
by a named
strategist.
THE NUMBER MOVES
Pepper owns
the KPI, week
after week.
If the number doesn't move, a platform has still delivered what you bought.
We haven't.
05
Numbers we stood behind.
Both accounts ran on the same combination: our strategy, our platform, our team.
SalesHood
Sales enablement, as buyers moved to AI answers.
CASE STUDY 02
.webp)
Frequently Asked Questions
AirOps is a content and AI search platform your team runs. Pepper is the same kind of software plus the strategists, writers, editors and digital PR people who run it for you. We also agree a KPI with you and write it into the contract, so we're the ones accountable for the result.
Yes, if you don't want to hire a team just to run a platform. You get the software and the people who use it every day, and the KPI we agree on goes into the contract.
No. We build our own tracking and AI agents, and our team runs them. You pay for an outcome instead of seats.
Companies with an in-house content team that wants to build and run its own workflows. If you'd rather not hire that team, Pepper does the work.
Pepper is the better pick if you want results without building a team. AirOps is a platform your content team runs, and help beyond the software is sold separately. Pepper gives you the same kind of software plus the strategists, writers, editors and digital PR team who run it, and the KPI we agree on goes into the contract.
Yes. Before you sign, we build a full strategy and a projected number. The KPI is agreed with your team and written into the contract, and a named strategist reviews progress against your baseline every week.
We track six AI engines daily: ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews, plus Google Search. You can filter any metric down to one engine.
AI agents handle the volume. Industry writers and editors take the work that needs a person, and a senior editor signs off before anything goes live. Your team approves it too.
Yes, and it's part of the engagement. Our digital PR team goes after the third-party sites AI engines cite. AirOps has software for finding those sites, but the outreach itself is done by your team or bought as a separate service.
We don't publish pricing. AirOps charges by plan and usage. Pepper engagements are annual and priced against the outcome and scope of work, and you see a projected number before you sign.
Expect early movement in the first three months and meaningful results between months six and nine. Most of your authority sits on sites you don't own, and those sites update on their own schedule.
Everything we produce is yours, and you can export your brand and prompt tracking data any time. Engagements are annual, with an out-clause at six months.
Approvals and product knowledge, plus a customer or two we can speak to and whatever your sales team is hearing. You won't be writing weekly briefs or managing the project.
You'll see it early, because a named strategist reviews progress against your baseline every week. If the number isn't moving, we change the plan with you. If it still isn't on track at six months, you can use the out-clause and keep everything we've built.
Acceldata grew organic traffic 6x within twelve months, and its keywords in Google's top three went from 85 to 300+. SalesHood went from 14 to 97 keywords in Google AI Overviews in six months, while blog impressions rose from about 200,000 to 417,000.
For businesses playing the long game, Pepper turns your earned authority visible to search & AI, making
organic growth winnable again.
Get a strategy presentation with real projections before you sign up.
i
*the long game is not about waiting.
It is about building something that keeps winning after everyone else's quick win wore off. And you will see it work within a quarter.