In-house SEO and GEO gets ^{you started.}

If you already have specialists for content, technical SEO, digital PR and community, keep it in-house. Most teams have one or two people covering all of it, and that's where Pepper fits. We bring the specialists and the software from month one, and your team still sets the direction.

For writing, yes, and your team should keep using it. It won't tell you which prompts your buyers ask or whether AI answers mention your brand. Pepper's platform runs your buyers' prompts every day across six AI engines and Google Search, drawing on a database of 10M+ prompts.

A visibility tool tells you where AI answers leave you out. Someone still has to do the work that changes that, and in most in-house teams that person is already stretched. Pepper runs that work on your site and on the third-party sites AI pulls from.

A GEO tool measures how AI engines mention and cite your brand. A GEO agency acts on it, usually for AI answers only. Pepper does both and covers Google search as well, with its own platform for tracking and a team that does the work the data points to.

No. It works better when you have one. Your lead keeps the strategy and the internal relationships while Pepper takes on execution, so they spend their week on decisions instead of briefs and audits.

Usually two. The first is earning mentions on the third-party sites AI answers draw from, which needs a PR function and real relationships. The second is volume, because a small team runs out of hours long before it runs out of ideas.

One senior hire means a salary plus several months of ramp, and you'd need several people to cover every discipline. With Pepper you see a projected number before you sign, and the KPI is in the contract. So you're weighing the fee against an outcome you've already agreed on.

Expect early movement within three months and meaningful results between months six and nine. A lot of your authority sits on sites you don't own, and those sites update on their own schedule.

Yes. Pepper connects to Google Search Console, Google Analytics and your CMS, and everything publishes to the site you already run. You don't have to switch platforms.

Yes. Start with the growth audit, which is free on the first call. We run your prompts and show where AI answers mention and cite you. You also leave with a projected number, whether or not you sign.

Then you should. Everything we build is yours the whole time, including the tracking data, so your new team picks up where we left off. We'd rather hand over to a team you built than hold on to an account that doesn't need us.

You do. Everything Pepper produces is yours, and you can export your brand and prompt tracking data whenever you want. Engagements are annual, with an out-clause at six months.

Approvals and product knowledge, plus a customer or two we can speak to and whatever your sales team is hearing. You won't be writing weekly briefs or managing the project.

You'll see it early, because a named strategist reviews progress against your baseline every week. If the number isn't moving, we change the plan with you. If it still isn't on track at six months, you can use the out-clause and keep everything we've built.

Acceldata grew organic traffic 6x within twelve months, and its keywords in Google's top three went from 85 to 300+. SalesHood went from 14 to 97 keywords in Google AI Overviews in six months, while blog impressions rose from about 200,000 to 417,000.