Profound gives you insights.
1
/3
PIECES COVERED
STRATEGY
TECHNOLOGY
TALENT
vs
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Pepper gives you insights backed by execution.
3/3
PIECES COVERED
STRATEGY
TECHNOLOGY
TALENT
Profound is an AI marketing platform built on deep measurement (Answer Engine Insights, Prompt Volumes, Agent Analytics), with agents and a Context Manager on top. Your team runs it. Pepper has its own tracking, and comes with the strategists, writers, editors and PR people who do the work.
01
Who each one is for
BUY PROFOUND
When you have a team ready to run it day to day.
HIRE PEPPER
When the data isn't the bottleneck. You already know where you're losing. You need people to fix it across search, AI answers, third-party sites and the communities AI pulls from.
02
Three things, and a platform gives you one
Organic used to be a one-person channel. Now it takes all three at once.
+
Strategy
Where you can win, revisited every quarter. With software, this stays with your team.
+
Technology
Both of us have this. We track six AI engines daily, and our agents act on what the tracking finds.
+
Talent
Content, technical, digital PR and community specialists who do the work, with industry writers, editors and designers behind them. A platform doesn't come with any of this.
=
Pepper brings the technology and the talent, and builds the strategy with you. That's why we can put a number in the contract.
PROFOUND
Strategy
Technology
Talent
Profound sells measurement and agents to act on it.
HOW WE WORK →
03
Compare side by side
Both track AI answers daily, report share of voice and run agents. These are the differences.
What changes
OTHERS
Profound
US
WHAT YOU’RE BUYING
The purchase
Software subscription
Software, and the team that runs it
Who operates it day to day
Your team
Ours, with your approval on anything that publishes
Who carries the KPI
You do
We do, written into the contract
HOW THE WORK HAPPENS
Content production
Your team, with agents to help
Our writers and editors, with agents doing the volume
Work on sites you don't own
Not part of the product
A digital PR team aimed at the
sources AI cites
Strategy
Yours to set
Built with your team, revisited
quarterly
04
Who carries the Number
Software contracts describe access. Ours describes the result.
BEFORE YOU SIGN
IN THE CONTRACT
EVERY WEEK
THE OUTCOME
PROFOUND
A platform gives you
a subscription and
an onboarding plan.
A platform gives you
a licence, seats and
a support tier.
A platform gives you
whatever reporting
your own team runs.
Journey ends at the dashboard.
The data is accurate, whether or not anyone acted on it.
Accountable for the result
A full strategy
and a projected
number.
The KPI itself,
agreed with
your team and
written in.
A review against your baseline, with a named strategist answering for it.
THE NUMBER MOVES
Pepper owns
the KPI, week
after week.
A dashboard showing the number went down has done its job.
We haven't.
05
Numbers we stood behind.
Both accounts ran on the same combination: our strategy, our platform, our team.
SalesHood
Sales enablement, as buyers moved to AI answers.
CASE STUDY 02
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Frequently Asked Questions
Profound is an AI visibility platform your team runs. Pepper is a GEO platform plus a team of senior strategists who run it for you. Before you sign, we agree a KPI with you on traffic, AI visibility or pipeline and write it into the contract, so we're accountable for the result.
Yes, if you're short on people rather than data. Pepper tracks how your brand shows up in AI answers every day, and our team does the work that moves those numbers, including content and digital PR.
Profound is an AEO platform. Its monitoring tools include Answer Engine Insights, Prompt Volumes, Shopping and Agent Analytics. Its AI Marketer side has Agents and a Context Manager for running marketing workflows. Your own team operates it.
ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews, plus Google Search. Prompts run every day, and you can see results per engine and per prompt.
A team of senior strategists runs your account and owns the number. Writers, editors and digital PR specialists do the hands-on work, with agents handling volume. Nothing goes live until a senior editor and your team have both signed off.
Yes. Most of your authority in AI answers sits on sites you don't own, and Pepper's digital PR team goes after the sources AI engines cite.
We agree a KPI with you on traffic, AI visibility or pipeline, and it goes into the contract with a projected number. You see the strategy and that number before you sign. After that, a named strategist reviews progress against your baseline every week.
Expect early movement in the first three months and meaningful results between months six and nine. A lot of your authority sits on sites you don't own, and those sites update on their own schedule.
It depends on who will do the work. Profound is an AEO platform that tracks how your brand appears in AI answers, and your team runs it. Pepper tracks AI visibility daily across ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews, plus Google Search, and its strategists, writers and digital PR team do the work that improves those results. If you have an in-house team ready to act on the data, Profound can be enough. If you need GEO and SEO results without hiring that team, Pepper is the better fit, and the KPI we agree on goes into the contract.
It's yours. You keep everything we produce and can export tracking data for your brand and prompts at any time. Engagements are annual, with an out-clause at six months.
Teams that already have people to act on AI visibility data, such as in-house content, SEO and PR, and mainly need monitoring and workflow software. If you're short on those people, Pepper does the work.
We don't publish pricing. Profound sells software plans. Pepper engagements are annual and priced against the outcome and scope of work, and you see a projected number before you sign.
You'll see it early, because a named strategist reviews progress against your baseline every week. If the number isn't moving, we change the plan with you. If it still isn't on track at six months, you can use the out-clause and keep everything we've built.
Acceldata grew organic traffic 6x within twelve months, and its keywords in Google's top three went from 85 to 300+. SalesHood went from 14 to 97 keywords in Google AI Overviews in six months, while blog impressions rose from about 200,000 to 417,000.
For businesses playing the long game, Pepper turns your earned authority visible to search & AI, making
organic growth winnable again.
Get a strategy presentation with real projections before you sign up.
i
*the long game is not about waiting.
It is about building something that keeps winning after everyone else's quick win wore off. And you will see it work within a quarter.