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A GEO agency works on how AI tools like ChatGPT, Gemini and Perplexity describe your brand. For most of them that's the whole brief. Google rankings and community presence often sit with another team or another supplier.

Not only. GEO is one part of what we do. Pepper runs organic growth as a single function, so one team handles Google search, AI answers, third-party authority and community presence, using our own tracking platform.

SEO decides which pages rank in Google's results. GEO decides whether an AI answer names your brand and cites your pages. They're measured differently and need some different work, but both run on the same content and the same authority, which is why we run them together.

We'd advise against it. Two agencies end up editing the same pages to two different plans. When the numbers don't move, each one can fairly blame the other, and no one owns the result.

When your SEO already works and has an owner, and you only want help with how AI answers describe you. You get a narrower brief and a shorter commitment. If organic is split across several owners and that split is slowing growth, Pepper is the better fit.

We track ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews, plus Google Search. We also work on the sources those answers pull from, like review sites, third-party publications, communities, YouTube and LinkedIn.

We run your buyers' prompts every day and track two numbers. One is how often answers mention your brand, and the other is how often they cite a page on your domain. We don't sell a single visibility score. SparkToro's research found the chance of an AI tool giving the same list of brands twice is under 1 in 100, so one score would hide too much.

Expect early movement within three months and meaningful results between months six and nine. A lot of your authority sits on sites you don't own, and those sites update on their own schedule.

Many GEO agencies charge a monthly retainer for a fixed scope, often on a three to six month term. Pepper engagements are annual and priced against an outcome. The KPI goes into the contract, and we review progress against your baseline every week.

Acceldata grew organic traffic 6x within twelve months, and its keywords in Google's top three went from 85 to 300+. SalesHood went from 14 to 97 keywords in Google AI Overviews in six months, while blog impressions rose from about 200,000 to 417,000.

You do. Everything we produce is yours, and you can export your brand and prompt tracking data at any time. Engagements are annual, with an out-clause at six months.

You'll see it early, because a named strategist reviews progress against your baseline every week. If the number isn't moving, we change the plan with you. If it still isn't on track at six months, you can use the out-clause and keep everything we've built.

Approvals and product knowledge, plus a customer or two we can speak to and whatever your sales team is hearing. You won't be writing weekly briefs or managing the project.