Content Marketing

Most people asking whether content marketing still works are looking at a traffic chart, and that chart measures the old job. The new job is being the source an engine quotes, and on that measure content earns 84 percent of AI citations while paid earns 0.3 percent.

E-E-A-T is not a ranking factor and there is no score to raise, which makes most advice on it unactionable. Here is what AI engines actually check before naming a brand, why 84 percent of citations come from pages you do not own, and how to measure the three signals separately.

By Dhriti Goyal Every B2B marketing team we work with has a LinkedIn strategy. Almost none of them have an AI-visibility strategy for LinkedIn. Semrush’s 89,000-URL LinkedIn study, released this quarter, shows something most company-page operators have never been told: individual Pulse articles authored by a subject-matter expert are cited by LLMs between four and […]

A content matrix is a tried-and-true tool for directing your content marketing efforts. Great marketing begins with great content, which requires a sense of purpose, direction, and objectives. The content matrix is a framework that helps you execute your marketing strategy based on specific content goals, whether it is to educate, convince, entertain, or inspire […]

Millennials are surprisingly easy to reach. This blog shows you how to build a millennial marketing strategy that will promise returns.

Wondering how skyscraper content can meet your marketing and lead goals? Read & learn how skyscraper content helps you meet your goals here.

Cornerstone content is the foundation of your website. Read on to find out six examples of top-notch cornerstone content.

Table of Content In the realm of entrepreneurship, there are a plethora of acronyms. The most frequently noted is B2C, or business-to-consumer, and B2B, or business-to-business, which is the opposite of the former. You might just have a B2C business, a B2B firm, or a business that sells to both businesses and consumers.  B2C is […]

Table of Contents Introduction What Is Branded Content Marketing? 8 Reasons You Need Branded Content in Your Marketing Plan 2 Best Examples of Branded Content Key Takeaways Conclusion FAQs Today, as more people block banners, ignore traditional advertising and skip ads, brands and companies are beginning to rethink their marketing strategies. They are looking for […]