Introducing Pepper's GEO Platform
Your brand's visibility
across AI search. Measured.
Pepper GEO is Pepper's Generative Engine Optimization (GEO) platform. It tracks how your brand appears across
- so you know exactly where you stand, and what content to create to improve it.
10Mn+
AI Search Prompts Tracked On Pepper
6+
AI Platforms Monitored In Real Time
60%
Of B2B Buyers Use AI For Vendor Research
Trusted by marketing teams at
The AI Search Shift
Your buyers moved to AI.
Did your brand follow?
When a buyer types “best brands in <your industry>?”into ChatGPT or Perplexity, they don't see ten blue links. They receive a direct, confident answer — with specific brand recommendations and cited sources.
If your brand is not being mentioned, cited, and recommended in those AI-generated answers, you are invisible to that buyer — regardless of your Google rankings or domain authority.
01
68%
02
3x
03
0
What is Pepper GEO Platform?
The GEO intelligence platform
for AI search visibility
Pepper GEO is a Generative Engine Optimisation platform that tracks, measures, and improves your brand's visibility in AI-generated search answers. It monitors brand mentions, domain citations, and competitive share of voice across all six major AI engines — continuously, in real time.
01
Track
Monitor your Brand Visibility % and Domain Prompt Presence across all six major AI engines — live, not weekly reports.
02
Understand
Discover exactly which prompts your brand appears in, which content themes you’re winning, and where competitors hold AI search authority.
03
Optimise
Get AI-generated, engine-specific moves targeting prompts where your brand has zero presence. Turn white space into visibility, fast.
04
Report
Generate boardroom-ready GEO reports with competitive benchmarks, trend data, and clear recommendations for leadership.
GEO Tracking
Know your
Brand Visibility %
across every AI platform - in real time
Pepper runs thousands of buyer-intent prompts across four major AI platforms to track brand mentions.
Brand Visibility % = share of relevant prompts mentioning your brand. Domain Coverage % = share of AI answers citing your website URLs.
- Brand Visibility % - category-relevant prompts where your brand is mentioned in AI-generated responses
- Domain Coverage % - how frequently your website URLs are cited as sources by ChatGPT, Gemini, Perplexity, and AI Overviews
- Share of Voice in AI search -your brand's visibility percentage vs. direct competitors across all tracked platforms
- White Space Detection - identifies high-value prompts where no brand in your category currently appears in AI answers
Competitive Benchmarking
Know exactly who's winning every AI answer - and why
Pepper benchmarks your brand against every competitor you track — and the ones you don't know about yet. See who wears the crown on visibility, citations, and Share of Voice: on which engines, in which themes, down to the individual prompt.
- Brand-vs-brand comparison - across visibility, citations, and Share of Voice — with the category leader flagged per metric
- Platform asymmetry detection - see where a competitor owns Gemini while you own ChatGPT, and target content by engine
- Theme- and prompt-level drill-downs - showing exactly which buyer questions each competitor is winning
- Auto-discovery of untracked competitors -brands AI engines already associate with your category that you aren't tracking yet
Citation Intelligence
Understand what
makes AI cite a source
- in your category
AI engines don't cite websites based on Google rankings. They cite whoever publishes the most structured, authoritative, and contextually relevant content. Pepper's Citation Intelligence shows you exactly which domains AI trusts most in your space, so you know what content strategy actually builds AI search authority.
- Full domain citation breakdown - your site, competitor sites, Reddit, Quora, G2, industry publications
- Identify which content types and page formats AI platforms cite most in your category
- Track citation share trends week-over-week as new content goes live and gets indexed
- Spot third-party domains reinforcing competitor credibility — and build a strategy to counter them
Prompt Intelligence
Map every prompt your buyers ask AI - and win the gaps
Pepper maps the complete landscape of buyer-intent prompts in your category — across awareness, consideration, and decision stages — so you see every question that matters and exactly where you're absent.
- Full prompt library for your category - covering every buyer question across the purchase journey
- View exact AI-generated responses for any tracked prompt, across all four platforms simultaneously
- White space alerts - high-priority prompts where no brand in your category has AI search authority yet
- Visibility Insights - One-click AI-assisted content brief generation - targeting the specific prompts you most need to win
How Pepper's GEO Platform Works
From zero visibility
to owning the AI answer
Connect & Configure
Add your brand, competitor brands, and the prompt categories you want to track. Pepper automatically maps your category across all four AI platforms - no engineering, no complex setup, live in minutes.
Measure & Monitor
Get a real-time view of your Brand Visibility %, Domain Coverage %, Theme Health scores, and competitive Share of Voice across ChatGPT, Gemini, Perplexity, and AI Overviews. Continuously updated.
Optimise & Win
Pepper identifies your highest-impact content gaps and generates AI-assisted briefs your team can execute immediately. Track your Brand Visibility % improve in real time as new content is published and indexed.
What Our Data Shows
Findings from 10 million
AI prompts tracked on Pepper
When a buyer types “best brands in <your industry>?”into ChatGPT or Perplexity, they don't see ten blue links. They receive a direct, confident answer — with specific brand recommendations and cited sources.
If your brand is not being mentioned, cited, and recommended in those AI-generated answers, you are invisible to that buyer — regardless of your Google rankings or domain authority.
73%
4.2x
89%
6wks
Frequently Asked Questions
Generative Engine Optimisation (GEO) is the practice of optimising a brand’s content and digital presence to appear in AI-generated search answers — across engines like ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, and Copilot. Unlike SEO, which targets ranking positions in a list of links, GEO focuses on being mentioned, cited, and recommended within the AI-generated answer itself.
Your buyers are asking AI about your category right now.
See your brand's AI search visibility score — and who's beating you on which engine — in your first session. No complex setup. No long onboarding. Just clarity on where you stand, and a roadmap to win.
Book a Demo