Placeholder background Image

Platform feature · AI visibility and tracking

Know exactly where you showup in AI search.

Pepper runs your buyers' prompts through ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews every day. It records which brands each answer mentions and which pages each answer cites, so you can see how often that's you and how often it's a competitor.

Domain Prompt Presence

How often AI answers cite a page from your domain.

Change vs. last period

Every number compared against the period before.

Daily trend

Your prompts re-run every day across six engines.

Brand Visibility

How often AI answers name your brand.

Out of sight, out of the shortlist.

When a buyer asks ChatGPT which tools to consider, the answer mentions a few brands and cites a few pages. Rank tracking doesn't tell you whether you were one of them, because ranking on Google and getting named in an AI answer are two different things. Pepper asks those questions every day and records what comes back.

How it works

From one prompt to three numbers.

Every AI answer gets checked for whether it names your brand, whether it cites a page from your domain, and which other brands show up.

STEP 01

→

Your buyers’ prompts

The questions your buyers ask AI about your category.

STEP 02

→

Run every day

Each prompt goes to ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews.

STEP 03

→

Every answer recorded

Which brands each answer mentions and which pages it cites.

STEP 04

→

Three numbers

Brand Visibility, Domain Prompt
Presence and Share of Voice.

Metric

What it measures

What it tells you

01

Brand Visibility

The percentage of prompt runs where the AI answer mentions your brand by name.

How often you get mentioned.

02

Domain Prompt
Presence

The percentage of prompt runs where the AI answer cites at least one page from your domain.

How often you get cited.

03

Share of Voice

Your share of all brand mentions in those answers, including brands you don't track.

How you compare to every brand that came up.

Reading them together

If your brand is mentioned often but your pages are rarely cited, another site is supplying the answer. Usually that's a review site, a listicle or a competitor's page. Pepper shows you which pages those are, so your team can write better ones.

Inside the dashboard

Five views of the same data.

Pick a view to see what it shows. Each one reads from the same daily prompt runs.

01

Overview

Track mentions and
citations by engine.

The overview shows Brand Visibility and Domain Prompt Presence for the period you select, the change against the period before it, and both numbers broken
out by engine. Underneath, a feed of the most recent answers that mentioned your brand.

Dashboard interface showing key brand metrics: Domain Prompt Presence at 22.3% with a 9.2% increase, Brand Visibility at 90.7% with a 4.7% decrease, and a comparison table listing Salesforce and HubSpot with their top platforms, visibility scores, domain prompt presence, and share of voice percentages. Filters for date, platforms, and brands are visible at the top.

02

Citation analysis

See which pages get cited.

Citation Analysis lists every domain cited in answers to your prompts, with how many of its pages were cited and its share of all citations. Click a domain to see those pages. Click a page to see the prompts that cited it, which engine, and on what date.

Citation Analysis dashboard showing domain performance for salesforce.com, youtube.com, and hubspot.com with columns for unique pages cited, total citations, and domain share; salesforce.com has 37 unique pages cited, 121 total citations, and 4.7% domain share. A detailed view for salesforce.com cited pages lists products/crm, solutions/sales, and resources/guides with respective citation counts of 24, 18, and 11. Labels indicate ability to track pages cited, share and total citations, and drill down to view cited pages and details.

03

Theme analysis

Find the topics
you're losing.

Theme Analysis groups your prompts by topic. Each theme shows your Brand Visibility for that topic, how it compares to the average of every brand appearing
there, how many brands compete in it, and which brand is mentioned most.

Dashboard titled Theme Analysis showing analysis of CRM platform selection, Netsuite integrations, and procurement compliance with health status and brand visibility percentages. CRM Platform is labeled Healthy with 99.5% visibility, Netsuite Needs Attention at 65.3%, and Procurement Compliance is Poor at 48.1%. Brand Comparison shows Salesforce leading with 99.5%, followed by HubSpot 90.0%, Microsoft 365 75.3%, and Zoho CRM 65.3%. Prompt Performance lists crm with slack integration and enterprise crm comparison both at 100%.

04

Prompt analysis

Read the exact answer.

Prompt Analysis shows Brand Visibility for each individual prompt and names every competitor that appeared in it. Open any run to read the full AI response word for word, with every source it cited, which engine produced it, and the date.

User interface of Pepper software showing prompt performance with a table listing prompts, themes, brand visibility percentages, and competitors, alongside a chart titled Prompt Historical Runs displaying increasing brand visibility, domain presence, and share of voice metrics.

05

Brand comparison

See who's beating you,
and on which number.

Every competitor you track is listed with the same three numbers, and the highest on each is flagged. Brands you haven't added appear too, whenever an AI answer to one of your prompts mentions them.

Dashboard interface for brand comparison showing brand visibility trends for six selected brands over the last 30 days, highlighting Salesforce at 95.4%. Brand performance metrics display Salesforce at 90.7%, HubSpot at 87.2%, Pipedrive at 41.1%, and Oracle at 29.2%. Additional metrics include Brand Visibility at 90.7%, Domain Presence at 22.3%, and Share of Voice at 14.3%. The interface includes filters for brands, platforms, themes, and time range, with icons for navigation on the left side.
Light grey background with a subtle pattern of small purple dots arranged in a grid.

What happens next · Agent Atlas

Knowing is the cheap part

Ask Agent Atlas which pages to fix this quarter, why a number dropped, or where the biggest opportunity is. Each recommendation names the ‍action, the pages it applies to, the workflow that carries it out, and what you get back.

Explore Agent Atlas

Dashboard of Pepper software showing Visibility Insights for Salesforce-related prompts with AI-generated analysis for brand growth, highlighting high and medium priority topics from Gemini, Google AI Overview, ChatGPT, and Perplexity with details on Salesforce inclusion in top CRM-related blog lists across platforms.

Numbers our customers put their name to

Numbers our customers
‍put their name to

Light grey background with a subtle pattern of small purple dots arranged in a grid.

More from the Pepper platform.

← Platform overview

02

Sentiment

Explore →

03

AI workflow builder

Explore →

04

Competitor benchmarking

Explore →

Frequently Asked Questions

Agent Atlas is the chat layer of the Pepper platform, and it acts rather than answers. It diagnoses what changed, ranks pages by AI-visibility upside, benchmarks you against competitors, runs Workflows such as audits, briefs and reporting, and compiles reports for leadership. You ask Atlas instead of managing several agents.

Pepper measures your visibility daily across ChatGPT, Gemini, Perplexity and Google AI Overviews. Results are tracked per engine, per prompt and per day, so you see exactly where your brand appears and where it does not.

Every day. Your tracked prompts run against every supported engine daily, so the trend lines are built from daily runs rather than periodic snapshots. First results land within minutes of setup.

Every metric traces back to a verbatim AI response captured on a specific date, so you can open the actual answer behind any number. Pepper does not report a single blended score, because the same prompt run repeatedly returns different answers.

Atlas runs around the clock across every engine and surface Pepper tracks for you. It reads, executes and reports the work that should not need a human, and it reaches out whenever human judgement is needed. Senior strategists direct it.

Pepper does, alongside you. A forward-deployed team of senior strategists, people who work inside your team rather than at arm's length, run it day to day and own the number. You have full access to the same data and reports whenever you want them.

Small grassy hill with patches of taller grass and some sparse vegetation on top against a black background.

For businesses playing the long game, Pepper turns your earned authority visible to search & AI, making

organic growth winnable again.

A tree formed from colorful particles above a grassy hill

Get a strategy presentation with real projections before you sign up.

i

*the long game is not about waiting.
‍
It is about building something that keeps winning after everyone else's quick win wore off. And you will see it work within a quarter.