Marketing

Yes, and almost entirely on three surfaces. Perplexity, Google AI Overviews and Google AI Mode take roughly 95 percent of all YouTube citations between them. On ChatGPT, Copilot and Gemini, video does close to nothing, and every popularity metric you optimise for correlates at roughly zero.

Your rankings held and your clicks fell. The work that moves Google and the work that gets you cited by an AI engine are mostly the same work, done in a different order. Here is that order, what moves when, and the tactics Google itself says you can skip.

Wondering what an SEO team looks like? Check our detailed guide where we discuss SEO team structure, key skills, and tips to build the best SEO team.

Most people asking whether content marketing still works are looking at a traffic chart, and that chart measures the old job. The new job is being the source an engine quotes, and on that measure content earns 84 percent of AI citations while paid earns 0.3 percent.

The old organic-versus-paid argument was about compounding, and nobody’s budget moved. Here is the harder version: paid and advertorial content is 0.3 percent of AI citations, so on the surface where buyers now build their shortlist, the channel you can buy is largely absent.

A content matrix is a tried-and-true tool for directing your content marketing efforts. Great marketing begins with great content, which requires a sense of purpose, direction, and objectives. The content matrix is a framework that helps you execute your marketing strategy based on specific content goals, whether it is to educate, convince, entertain, or inspire […]

SEO growth strategy is a sure-shot solution to improve your website’s ranking in search engine results. Here are the best ways to revive it.

Your website title and tagline can make or break the business. Read to know how to write the perfect SEO tagline for your brand.

Looking to build a successful digital marketing strategy without content? We’ll discuss good strategy, finding your audience, and creating an effective campaign.