GEO / AI Search

TL;DR: This is the most ambitious product we have ever launched. For three editions I have shown you where to find the questions you are losing, the sources AI trusts, and the repetitive work that quietly decides your results. Every one of them still ended the same way, with you going off to do something. […]

Developers stopped reading marketing content years ago and now ask a model instead. That changes what a content partner has to be good at: your documentation is the asset, technical accuracy is the ranking factor, and most agencies cannot write a working code sample. Here is our read on the nine worth considering.

AEO proposals have converged on a standard deliverable list, and at least one item on it is something Google has publicly mythbusted. This guide covers what the work actually involves, what it costs at each tier, which line items to challenge, and how to run a procurement process that surfaces the difference.

Start with the part nobody selling you these services will lead with. Google’s own position is that this is all still SEO. Its first official AI search guidance, published 15 May 2026 and filed under SEO fundamentals, states that optimising for generative AI search is optimising for the search experience. It confirms AI Overviews and […]

Answer engine optimization is the practice of becoming the source an AI answer is built from. This guide covers what AEO actually is, how engines choose what to cite, which work matters and which is theatre, and how to measure it without lying to yourself.

Generative engine optimization is the practice of getting your brand named and cited inside AI answers. This guide covers what GEO actually is, where it differs from SEO, how engines choose sources, how to measure it honestly, and what nobody can promise you.

Most AI visibility reporting tracks one number and calls it visibility. It is three. This guide covers the 14 metrics worth tracking, how each is calculated, how to read it, why it might be falling, and where every one of them falls short.

TL;DR: Most of marketing is not strategy. It is repetition, and winning AI search only created more of it. Workflows in Pepper’s GEO platform let you set a piece of content or SEO work up once, then run it whenever you need it. The part that changes how a quarter runs is Sheets. Put hundreds […]

Enterprise AEO fails on ownership and procurement far more often than on tactics. This is the playbook we run: the five-layer stack, the compliance checklist that gates your start date, a sequenced rollout, and how to choose a partner who can work at your scale